The production of generic, unbranded products by a manufacturer that are then rebranded and sold by other companies under their own brand names.
White label manufacturing is the production of unbranded, generic products by a manufacturer, which are then purchased by other companies and sold under their own brand names. The products are identical across different buyers, with only branding and packaging customized.
White label is the fastest and most cost-effective route to market since no custom product development is needed. It is common in cosmetics, food and beverage, supplements, and consumer electronics. On FindMyFactory, white label manufacturers offer ready-to-brand products that help companies launch quickly without investing in product design or R&D.